Jingle

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Categories: Songs

In modern times, a jingle can be a radio station's on air musical or spoken identity. An example of this could be " Metro Radio, playing More Music Variety". These are usually produced by production companies such as Mandalas Music,Reelworld, Devaweb or music4. Examples of Jingles can be found on Demo pages upon these sites.

A jingle could also be referred to as a memorable advertising slogan usually set to an engaging melody, mainly broadcast on radio and television commercials. Jingles are memes constructed to stay in one's memory and people often nostalgically remember them decades after, even after the brand has ceased to exist. The golden age of jingles was during the US 1950s economic boom. Predominated in the advertising of branded products such as breakfast cereals, candy and snacks (including soda pop), other processed foods, tobacco and alcohol, various franchises and products that might reflect personal image such as automobiles, deodorants (including mouthwash and toothpaste) and household cleaning products, especially washing detergent.

Jingle can also be used to refer to the disc-like cymbals (usually made of brass) arranged around the frame of a tambourine.