The Weather Channel

Categories: TV channels with British versions | The Weather Channel | United States television networks

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The current Weather Channel logo, debuted August 15, 2005.
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The old Weather Channel logo used up until August 14, 2005.
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Kristina Abernathy (pictured from left) and Sharon Resultan (right) on a TWC broadcast from 1996.
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TWC's Dave Schwartz showing the regional weather map.

The Weather Channel (TWC) is a cable and satellite television network that revolutionized the reporting of weather and weather-related news by being on 24 hours a day. The Weather Channel is headquartered in Vinings, Georgia, near Atlanta.

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History

The Weather Channel went on the air on May 2, 1982 and reports the weather and other meteorological information for the United States as well as other countries and regions of the world. TWC originally gathered its local forecasts from local National Weather Service offices, but since 2002 has done local forecasting in-house; however, current weather and forecast model data does come from National Weather Service and the ultraviolet index from the EPA.

TWC also uses special proprietary equipment that inserts local weather forecast and warning information if it is viewed on a cable TV system. The original WeatherStar technology has been upgraded on most cable systems to IntelliStar, including Vocal Local to announce the three-day local forecast. Satellite viewers see a roundup of local TWC forecasts for major cities across the U.S., as well as satellite and radar images, and severe weather watch and warning maps when active.

Based off modified versions of the WeatherStar technology, The Weather Channel produced a service called Weatherscan, on which a separate channel constantly displays local and regional conditions and forecasts, along with The Weather Channel's logo and advertisements.

TWC's sister channel in Canada is The Weather Network in English and MétéoMédia in French, which uses similar technology that is currently in use in the USA. TWC also ran The Weather Channel Latin America (TWCLA), which operated in Spanish in Mexico, Puerto Rico and Spanish-speaking South America. TWCLA ceased operations in December 2002. TWC also runs websites in Brazil (Canaldo Tempo), the United Kingdom (Weather Channel), France (Meteo 123) and Germany (Wetter 123). A UK version of The Weather Channel ran from 1 September 1996 to 30 January 1998, when it was closed due to low viewing figures. The Weather Channel is a wholly owned subsidiary of Landmark Communications.

A definitive history of the network, The Weather Channel: The Improbable Rise of a Media Phenomenon, by Frank Batten and Jeffrey L. Cruikshank, was published by Harvard Business Press in May 2002, on TWC's 20th anniversary.

In March 2005, The Weather Channel announced that it would receive a new logo/tagline, "Bringing Weather to Life," replacing the 2001 "Live By it" campaign. This change occurred on August 15, 2005. As a part of this rebranding, changes in formats and programming are expected to take place as part of a gradual transition.

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The Weather Channel logo

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The classic Weather Channel logo, used from 1982-1996.

The Weather Channel's most recognized logo started out as a slightly-squished blue rectangular box that debuted on TWC’s first broadcast on May 2, 1982. This logo would later be revised in 1996, with the corners and "Weather Channel" text font less rounded. The URL text "weather.com" was permanently added underneath the logo in 1999. More recently, in August 2005, the logo was re-overhauled; the blue rectangle’s corners are straight, the "Weather Channel" text is now in lower-case, and the alignment of the text is now displayed on the left.

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Current Programs

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From left, Dave Schwartz and Sharon Resultan
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Sharon Resultan and Kristina Abernathy
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Bob Stokes and Hillary Andrews
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Jeff Morrow and Vivan Brown
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Cheryl Lemke and Eboni Deon
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Kevin Robinson and Kristina Abernathy
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Mike Bettes and Sharon Resultan

All Times ET

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Weekdays


First Outlook - 04:00AM-07:00AM

Hosted By: Nick Walker & Kim Perez

Travel Analyst: Jennifer Carfagno


Your Weather Today - 07:00AM-10:00AM

Hosted By: Marshall Seese & Heather Tesch

Travel Analyst: Nicole Mitchell


Day Planner - 10:00AM-12:00PM

Hosted By: VARIOUS


Weather Center - 12:00PM-04:00PM

Hosted By: (12:00PM-02:00PM) Rich Johnson & Jeanetta Jones

Hosted By: (02:00PM-04:00PM) VARIOUS


Afternoon Outlook - 04:00PM-06:00PM

Hosted By: Jeff Morrow & Vivian Brown


PM Edition - 06:00PM-08:00PM

Hosted By: Carl Parker & Jennifer Lopez


Storm Stories - 08:00PM-09:00PM


Evening Edition - 09:00PM-11:00PM

Hosted By: Paul Goodloe & Alexandra Steele

Storm Analyst: Jim Cantore


Storm Stories - 11:00PM-12:00AM


Evening Edition (West Coast) - 12:00AM-04:00AM

Hosted By: Dave Schwartz & Hillary Andrews

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Weekends


Weekend Outlook - 04:00AM-07:00AM

Hosted By: Mark Mancuso & Eboni Deon


Weekend View - 07:00AM-11:00AM

Hosted By: Dao Vu & Bill Keneely & Kelly Cass

Field Reporter: Stephanie Abrams


Weekend Now - 11:00AM-02:00PM

Hosted By: Kevin Robinson & Kristina Abernathy


Weekend Weather Center - 02:00PM-05:00PM

Hosted By: Betty Davis & Kristin Dodd


Forecast Earth - 05:00PM-06:00PM


PM Edition Weekend - 06:00PM-08:00PM

Hosted By: Mike Seidel & Cheryl Lemke


Storm Stories - 08:00PM-09:00PM


Evening Edition Weekend - 09:00PM-11:00PM

Hosted By: Mike Bettes & Sharon Resultan


Storm Stories - 11:00PM-12:00AM


Evening Edition Weekend - 12:00AM-04:00AM

Hosted By: Mike Bettes & Sharon Resultan

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Local on the 8s

Local on the 8s occurs every 10 minutes. During the short presentation, various types of weather information for the local area are given.

The reason for the name is that the presentation occurs at times that end in "8," that is, at 8, 18, 28, 38, 48, and 58 minutes past the hour. Before that, the local forecast was only seen two times every hour, according to The Weather Channel in the past.

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On-Camera Meteorologists

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Current

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Past

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Slogans

  • "You Need Us, The Weather Channel, For Everything You Do" (1986–1991)
  • "Weather You Can Always Turn To" (1991–1995)
  • "No Place on Earth Has Better Weather" (1996–1999)
  • "Live By It" (2001–2005)
  • "Bringing Weather to Life" (2005–present)
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External links